A terrific way to differentiate your brand is through the use of color. Your corporate palette can become an effective trigger point with buyers. You only have to look to the marketplace to see the companies that are using color to their advantage. The number one company that comes to mind is UPS or Brown as many people know them. Another is ING Direct which uses orange very effectively.

“This is pretty cool”, I thought as we went through this mile long document filled with legalese together with the representative on the phone. Oh, make no mistake. Legal documents do not make my heart skip a beat – not unless some long lost relative bequeaths me a fortune (tough).…

Rumors have a terrible impact on internal communications and thus your brand. Here is a podcast outlining the hazards.

What is CRM Software and who is it for? Customer Relationship Management Software or CRM Software is widely implemented organizational software with many functions.  It is used by large companies and small companies and is becoming more and more utilized by freelancers, work-at-home individuals and entrepreneurs. Some companies have Customer Relationship Management Software or CRM [...]

Customer Relationship Management Software or CRM Software, is an information system that is being widely implemented in businesses throughout the world.  Customer Relationship Management Software incorporates all the vital functions of a company into easy to use software, in order to track progress and production, reduce costs, and increase overall profitability.  Most Customer Relationship Management [...]

I was recently interviewed by Brenda Porter-Rockwell at Inc.com (the web devision of Inc. magazine). A number of branding professionals and I are featured in this informative article. I think you'll pick up some great tips and opinion here. Enjoy.

There are several advantages and purposes of digital compact discs or CD’s. These days music CDs are very popular. CD’s can be used for data distribution or for other material as well. Some CDs have feature films or videos. There several software and educational CDs too. Many CDs come with a CD logo. This logo [...]

Company branding is important for all company development. A brand is something instantly identifies a specific company. It is essentially a company’s “identity.” Company branding is essential in building a successful company. It is not very complicated to create a brand, but there are a few key things that are important to consider when branding [...]

Here’s an interesting issue. James is an affiliate who sends a company leads to a page where the prospect shall complete a form requesting for – something free. Once the prospect does that and is considered a ‘good’ lead, James gets paid his commission. This is a pretty class…

My friendship with the marketing agency Brains on Fire began in March of 2005. That’s when I heard Geno Church, word-of-mouth practitioner from Brains on Fire, share the Rage Against the Haze case study. Instead of a multi-million advertising campaign...

How many people do you know who long to be in their own business? They have lots of great ideas and yearn to "be my own boss." They put a lot of energy in dreaming and wondering if this will be their ticket to financial freedom. I had the opportunity (I use this word lightly) to meet one of these dreamers the other day. They had that great idea that was going to do it for them. We shared a

Driving traffic to your website it just the first step in the process of gaining conversions, or just readership. Once they arrive at a page, the content must interesting enough to keep them there for a while. But the design of the page is nearly as important. An easy on the eyes, user friendly website [...]

How many people do you know who long to be in their own business? They have lots of great ideas and yearn to “be my own boss.” They put a lot of energy in dreaming and wondering if this will be their ticket to financial freedom. I had the opportunity (I use this word lightly) [...]

“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be.” -- Gary Hamel

I recently became hip ... hip to haul videos. Perhaps, you’ve already been hipped to haul videos. If not, consider this your haul pass to becoming hip to haul videos. NPR did a story on it. So did Marketplace. Newspapers...