Writing StudioHave you read the classic post from the Copyblogger archives explaining why you need to leverage social proof on your blog? If so, then I don’t need to convince you how important social proof is for online success. Social proof is pretty simple. It’s just the human instinct that if someone else is doing something [...]
Writing Studio
Come Together, Right Now: Introducing Copyblogger Media
Over the last 4 years, I’ve launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well. It’s become a full-fledged business model. And yet, there’s a [...]
Why Being Naive Can Make Your Fortune
Back when I worked in the corporate world, I used to get called naive at least once a week. I kept treating my employees like adults, instead of like naughty children. Naive. I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive. I was even dumb enough to occasionally tell [...]
The 10 Essential Ingredients of Successful Sales Pages
When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust? After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter [...]
A Four-Step Guide to Generating Sales Leads from Your Blog
Dean: Did you know you can use your blog to make money offline? Blogger: Offline? What is this “offline” you speak of? Dean: It’s the opposite of “online.” Blogger: (confused silence) Dean: You know. Offline. Not on the internet. The real world. Blogger: (shaking phone) Not only does this stupid phone drop my calls, now [...]
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